Marketing

Des 4P aux 4C : vos clients deviennent vos collaborateurs

À l’ère du digital, le passage des 4P aux 4C du Marketing Mix est une évidence. Pourtant toutes les entreprises ne l’intègrent pas encore.

VERSION FRANÇAISE

PUBLIÉ PAR

RELAYED AND COMMENTED BY

PARU DANS

CHANTAL GARNIER

Content Marketer

Experience of strategic and operational Marketing, mainly acquired in B2B technologies (Microsoft, EIT Digital), to design useful and relevant Content Marketing campaigns.

PIERRE BOURGEOIS

Brand Marketer

Expertise in Brand Strategy acquired in large Communications agencies (Havas, Publicis, DDB, Ogilvy, JWT). Founder of PlanningStrat-Station and teacher in Communications schools.

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PlanningStrat-Station provides

solutions, tools and advice to help Marketing and Communications teams, in companies and startups, to optimize their Content Marketing with a strong brand strategy.

PlanningStrat-Station is based in Paris, France. For the moment being, we deliver services in French only but we are happy to publish content in English for all whenever we can.